So you’re looking to take your business to the next level online and decided to search for a company to help you grow your digital presence. Hiring a search engine optimization (SEO) consultant can be a daunting and overwhelming task especially for a busy business owner who may not understand all the ins and outs of digital marketing. Here, we’ve compiled a quick and easy list of the top five things you, the business owner, should know before you hire an SEO consultant that will give you the most return on your time and investment.
Questions to Ask Your Potential SEO Lead
You’ve only got so much time to devote to meeting with potential SEO consultants to get a feel for how they will work with you and your company. Use that time to its greatest potential by having a list of questions to guide your discussion. A quick Google search can find you several different lists of questions business owners should ask potential SEO consultants. This not only will help you get the answers you need but also will give you a feel for the consultant and their firm.
SEO Costs Money
SEO, especially quality work, is a substantial investment for any business. Be wary of SEO companies offering discounted rates. SEO takes a lot of time and effort and is, therefore, not cheap. Just think, if the SEO company isn’t getting paid very much to manage your business’s online presence, how good of a job do you think they will do? Too many times, business owners looking to save money end up investing in having to clean up and fix errors made by a poor SEO consultant choice. You’re better off to spend the money up front on a high quality SEO consultant and get the results you want.
SEO is a long term investment
You, the business owner, are looking for an SEO consultant for a reason: you’re trying to fix a problem or increase organic traffic to your website. Be prepared to understand that any search engine optimization work that is high-quality and achieves long-term results is going to take time. You want to achieve solid results that are not short-term and that means there are no quick fixes. Companies that are advertising guaranteed results in as little as 15 or 30 days are usually just trying to bait you in and most of those “guaranteed” results are short-term.
SEO is more than just links
While links are important in SEO and still are the number one search engine ranking factor, but they’re not everything and do not automatically translate into customers and revenue for your business. Other factors such as page speed, load time, on-page optimization, and overall content and user experience are all things you should look for an SEO consultant to talk about when discussing your business and the plans for increasing your online traffic. You want an SEO consultant to work on and understand the big picture as well as all the intricacies when managing your website.
Don’t put all your eggs in one basket
As in most investing, it’s never a good idea to put all your money into one aspect of SEO or only focus on one stream of online traffic. When you’re looking for an SEO consultant to work with, look for one who understands the varying risks involved and is able to navigate and guide you through how to invest your time and money in the multiple avenues of SEO. This allows you to spread the risk and maximize the effect your investment has or make changes as one stream does or does not work out.