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So you’re looking to take your business to the next level online and decided to search for a company to help you grow your digital presence. Hiring a search engine optimization (SEO) consultant can be a daunting and overwhelming task especially for a busy business owner who may not understand all the ins and outs of digital marketing. Here, we’ve compiled a quick and easy list of the top five things you, the business owner, should know before you hire an SEO consultant that will give you the most return on your time and investment.
SEO Costs Money
SEO, especially quality work, is a substantial investment for any business. Be wary of SEO companies offering discounted rates. SEO takes a lot of time and effort and is, therefore, not cheap. Just think, if the SEO company isn’t getting paid very much to manage your business’s online presence, how good of a job do you think they will do? Too many times, business owners looking to save money end up investing in having to clean up and fix errors made by a poor SEO consultant choice. You’re better off to spend the money up front on a high quality SEO consultant and get the results you want.
SEO is a long term investment
You, the business owner, are looking for an SEO consultant for a reason: you’re trying to fix a problem or increase organic traffic to your website. Be prepared to understand that any search engine optimization work that is high-quality and achieves long-term results is going to take time. You want to achieve solid results that are not short-term and that means there are no quick fixes. Companies that are advertising guaranteed results in as little as 15 or 30 days are usually just trying to bait you in and most of those “guaranteed” results are short-term.
SEO is more than just links
While links are important in SEO and still are the number one search engine ranking factor, but they’re not everything and do not automatically translate into customers and revenue for your business. Other factors such as page speed, load time, on-page optimization, and overall content and user experience are all things you should look for an SEO consultant to talk about when discussing your business and the plans for increasing your online traffic. You want an SEO consultant to work on and understand the big picture as well as all the intricacies when managing your website.
Don’t put all your eggs in one basket
As in most investing, it’s never a good idea to put all your money into one aspect of SEO or only focus on one stream of online traffic. When you’re looking for an SEO consultant to work with, look for one who understands the varying risks involved and is able to navigate and guide you through how to invest your time and money in the multiple avenues of SEO. This allows you to spread the risk and maximize the effect your investment has or make changes as one stream does or does not work out.
Questions to Ask Your Potential SEO Lead
You’ve only got so much time to devote to meeting with potential SEO consultants to get a feel for how they will work with you and your company. Use that time to its greatest potential by having a list of questions to guide your discussion. A quick Google search can find you several different lists of questions business owners should ask potential SEO consultants. This not only will help you get the answers you need but also will give you a feel for the consultant and their firm.
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You need more business. That’s why you’re on this site. You’re hoping to massively increase your organic rankings so that potential customers will find you. You’re probably pretty antsy to find a Denver SEO company right away… Every moment that you wait your competition is stealing your potential customers and making money.
There’s something you need to know:
There are a ton of SEO scammers out there. They’ll make incredible promises to you, they’ll charge you a ridiculous monthly fee, and then they won’t produce results.
So how do you know if SEO will actually work for your business? How do you choose the right Denver SEO consultant?
First of all, we’re different than most Denver SEO services…
We don’t JUST do SEO – we provide growth marketing solutions that incorporate the key benefits of SEO on top of everything else we do.
Keep this in mind as you read through the rest of this information:
In today’s digital world, SEO isn’t enough. Sure, SEO is necessary, but you have to be doing more than that if you want to stand above your competition and own the local market.
Having expert SEO, in conjunction with innovative growth marketing strategies, will leave your competitors confused as to how you quickly dominated the local market.
What is SEO?
SEO, also known as search engine optimization, is the act of optimizing your website to improve your organic rankings for the relevant keywords.
Put in simpler terms…
If you’re a Denver bike shop looking for new customers, then you’d want to rank on page one of google for keywords like “bike shop in denver” or “bike repair near me”.
If you don’t rank for those keywords than your competition will take those customers and convert them into cash.
That’s why for brick & mortar businesses SEO companies will focus more on local SEO
Why does my website need SEO?
Your website needs SEO because you want new customers.
MOST companies need SEO because they NEED customers in order to survive.
Without new customers, small businesses will go out of business.
SEO, combined with hyperlocal marketing, solves the problem of finding new customers. Potential clients search for you, usually, by pulling out their smartphone, going to Google, and searching on the go.
From there they’ll look for top-ranked companies and call or visit.
That’s why SEO matters for your business.
How does SEO work?
SEO works by using tactics to let Google’s algorithm know that you’re the best website for specific keywords.
But how does Google know which websites to rank?
To increase your SEO, you have to do a couple of things:
You have to increase the amount of high-quality backlinks pointing at your site.
To do that, you have to create relevant content that is highly shareable so that customers, other businesses, and interested people are willing to share it.
This can be video content, blog posts, and more.
You have to do on-page SEO.
What is on-page SEO? It’s when you do keyword optimization, updating your URL structure, tweaking your meta description, and more according to Google’s best practices.
You must engage in content creation
Content is the key to increasing your SEO. Besides generating white-hat backlinks, content is your best bet to increasing SEO. It provides you the ability to add target keywords to your site. And if your content is good enough then there’s a chance you can get backlinks from it.
You need great reviews
Generating reviews is not a traditional SEO tactic. But according to the data out there, having great reviews is 10% of Google’s algorithm.
Give us a call at (303) 835-9710 to learn more.